Consumers slathering on synthetic sunscreen could be a thing of the past as UK scientists have made a breakthrough using seaweed.
Seaweed could be the secret to eco-friendly alternative sunscreen
Scientists from King's College London have discovered the sun protection benefits of the marine plant
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Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.