Working in the fragrance industry provokes a passion for the power and benefits that fragrance brings. Fragrances inspire a range of positive emotions, such as joy, pleasure, self-confidence and attraction, and they deliver brand differentiation to enhance products.
The fragrance industry is a dynamic, innovative and valuable sector. A recent IFRA Global report, The Value of Fragrance – a study conducted by professional services company PwC on its behalf – shows that the fragrance industry generated sales worth €7.3bn in 2017, contributing to €357bn in global sales generated by consumer product manufacturing and retailing.