Raising the bar: The latest soap innovations on the market

Published: 18-Jan-2016

Sales of bar soap have been on the slide in mature bath and shower markets for years

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Cosmetics Business Markets looks at the latest innovations which deliver novel, premium benefits, are reinvigorating the category

Raising the bar: The latest soap innovations on the market

Origins

Origins Purifying Charcoal Body Soap has been introduced as a new addition to the Estée Lauder-owned brand’s Clear Improvement line of body products, designed to detoxify the skin below the chin.

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