Home shopping channel QVC (UK) is set to bring cult US make-up brand Tarte to UK shores from March next year. To be unveiled as part of its new spring/summer 2014 beauty offering, Tarte will join QVC's existing line-up of brands which includes Laura Geller, bareMinerals, Benefit and Mally.
The initial Tarte offering will include a selection of the brand's most popular products including its Lights, Camera, Lashes mascara (£14.40). QVC will also release the brand's Amazonian Butter Lipstick Trio (£20), which features a selection of three lip shades, along with its Amazonian Clay Full Coverage Airbursh Foundation (£26.36) and its 12-Hour Full Coverage Foundation (£24.60).
Tarte was founded in 1999 by New York based Maureen Kelly as a 'healthy' make-up line that would use high-performance natural ingredients such as vitamins, minerals, essential oils and plant extracts. It is now sold in the US at selected retailers including Ulta, Sephora and Cos Bar, as well as in Canada and Australia.