MAC is well-known for being on the ball when it comes to unique limited edition collections – but its latest appears to be of a slightly different pedigree.
Next month, the Estée Lauder brand is due to launch its new Haute Dogs colour collection, featuring a slew of products designed to leave consumers looking particularly well-groomed. Product hues are said to be ‘canine-inspired’ with shade names giving a nod to the four-legged friends that have become MAC’s muse.
Mineralize Rich Lipstick (£21 each) comes in five shades: Fashion Pack, Rare Breed, Barking Gorgeous, Nose For Style and Labradorable. Meanwhile, Studio Nail Lacquer (£10 each) comes in three: Vintage Vamp, Snazzy Hound and *Very Important Poodle. Other items in the collection include those for eyes, brows, face and cheeks, while there are also four brushes.
The launch of the limited edition collection is accompanied by an equally as playful visual campaign, which features three models alongside three uncannily similar-looking dogs.