Proving that hair damage can be prevented and corrected
Hair sustains damage in many ways and from various sources, often on a daily basis...
Croda’s interactive hair damage guide puts information at customers’ fingertips
Hair sustains damage in many ways and from various sources, often on a daily basis. The side effects of damaged hair include frizz, breakage, dullness, lack of movement and hair that is difficult to comb and style. Causes of hair damage fall into one of five categories: mechanical, chemical, environmental, thermal and aging. Each of these results in several types of damage to the hair fibers and contributes to what the consumer perceives as undesirable. While hair damage cannot be entirely avoided, it can be prevented and even corrected.
To help its customers better understand hair damage, Croda has launched an updated, iPad-friendly version of its interactive, electronic Hair Damage Guide that explores the various types of hair damage, how each occurs and how these can be duplicated in a laboratory setting to test the efficacy of new product technologies. New and proven solutions for preventing and reversing hair damage are explained in terms of science and consumer perception. The Hair Damage Guide is fully integrated into Croda’s website, which gives customers unlimited access to formularies and product information designed to assist them with their projects. Customers can also order free product samples to use in their laboratory work.
This interactive, educational tool gives customers on-the-go access to information, putting hair damage solutions at their fingertips. Customers can access this guide by logging into Croda’s website at www.croda.com/hairdamage
