Pure Beauty

Primark drives beauty presence with first vegan-certified skin care range

By Becky Bargh | Published: 15-Aug-2019

Last year the brand launched a skin care range with former Glamour Beauty Director Alessandra Steinherr

Primark has launched its first-ever vegan registered skin care range.

The Irish retailer broke into beauty in 2009 with a range of own-brand colour cosmetics.

Since then, it has teamed up with businesswoman and former Glamour Beauty Director Alessandra Steinherr on an affordable skin care range and extended its line-up to include fragrance, accessories and hair care.

Its new PS… Naturals is registered by The Vegan Society and includes five skus, which are said to contain at least 90% ingredients from natural origin.

The range includes an Overnight Sleep Mask, Balm to Oil Cleanser, Gentle Face Wash, Daily Moisturiser and Cleansing Wipes, with prices starting from £1.

On the brand’s Instagram page it said: “We are super excited to announce [the] launch of @primark.beauty’s first skincare range registered with The Vegan Society.”

Meanwhile, The Vegan Society announced on its Facebook page: “Affordable high street fashion retailer Primark has just launched a vegan skincare range, ‘PS… Naturals’ - their first range to be registered with The Vegan Society’s #VeganTrademark!”

The retailer has been driving its beauty presence in recent months after inking a retail deal with salon and hair care brand Duck & Dry to bring a new beauty experience into stores.

The Duck & Dry Xpress service features blow dry and braiding services in store across its London-based outlets, and it is set to roll out to its largest worldwide store in Birmingham later this year.

It also stocks products from Misslyn and 3ina.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like