UK based Powa Technologies has launched a new smart technology for retail that will enable customers to use their smartphones to authorise payment for products. The PowaTag payment service will enable consumers to scan product tags themselves.
Retail technology entrepreneur and Powa Technologies CEO Dan Wagner said: “PowaTag will offer retailers the simplest, most convenient method for their consumers to buy online, straight off the TV screen or from any medium where tags can be displayed." He added: “The retail landscape is changing fundamentally, and the battle for customer loyalty is becoming more sophisticated with technology improving access to information. Against this background, traditional brick and mortar retailers need to radically overhaul the way they develop, present and distribute their products, providing new innovative technology-led ways for customers to browse and ultimately pay for their purchases.” The company said the technology already had secured interest from around 240 retailers.