Budget retailer Poundland – who introduced its 100-sku Make Up Gallery colour cosmetics range at the end of 2014 – has revealed a new set of numbers that aren’t as shiny or polished as the City expected.
Poundland sales register unexpected slowdown
Budget retailer has revealed a new set of numbers that aren’t as shiny or polished as the City expected
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Packaging
Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up
The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist Georgina Tanner