Positivity pays off on packaging, not guilt-tripping

Published: 19-Jan-2015
Packaging

The benefits of being positive are emerging

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Positivity pays off on packaging, not guilt-tripping

A report by Stylus has revealed that one of the key insights at the Sustainable Cosmetics Summit 2014 was that more marketing companies are aiming to avoid 'guilt marketing' and instead focus on positive messages to promote sustainable products in the future.

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