Positivity pays off on packaging, not guilt-tripping

Published: 19-Jan-2015
Packaging

The benefits of being positive are emerging

You need to be a subscriber to read this article.
Click here to find out more.

A report by Stylus has revealed that one of the key insights at the Sustainable Cosmetics Summit 2014 was that more marketing companies are aiming to avoid 'guilt marketing' and instead focus on positive messages to promote sustainable products in the future.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Monomaterials: the rise of skinimalism in beauty packaging

Read more
Not only do they comply with regulatory demands and sustainability goals, mono-materials align with the no-nonsense promise of skinimalism. Lynsey Barber reports

Trending Articles

  1. John Frieda relaunches with ‘bold new vision’ including new formulas and packaging Hair care brand John Frieda’s owner Kao is betting on new formulas, fragrance and refreshed packaging for growth
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    From Charlotte Tilbury to Revolution: Are phone grips 2026’s must-have beauty accessory? Make-up brands such as Charlotte Tilbury and Revolution Beauty have set tongues wagging on social media after teasing mini powder compacts that double up as phone grips. But how viral can these get?
  3. Kolmar Korea Kolmar Korea is a global top-tier cosmetic ODM (original development manufacturing) company. Over the past 34 years, we have collaborated with 3,147 cosmetic brands. Kolmar has been committing 7 percent of its sales annually towards research and development and has made up at least 30 percent of its workforce with researchers to enhance its technological advancements. Kolmar provides complete service ranging from product development, manufacturing to marketing.
  4. L’Oréal, P&G and L'Occitane accused of greenwashing in new findings Changing Markets Foundation claims big brands' eco claims are misleading
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Face masks are having a major glow-up with next-gen materials L’Oréal Paris, Byoma, Reome and Deinde are among the beauty brands behind a fresh flurry of innovations that show opportunities in the mask category remain bright

Upcoming event

PCPC Beauty Collective Summit 2026

23-25 March | Miami, US See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Monomaterials: the rise of skinimalism in beauty packaging

Not only do they comply with regulatory demands and sustainability goals, mono-materials align with the no-nonsense promise of skinimalism. Lynsey Barber reports
Packaging

Introducing Celine, the new refillable jar

Celine, the new refillable jar for modern cosmetics
Packaging

GEKA - The global leader in hightech mascara innovation

For more than a century, GEKA has shaped the future of lash beauty through exceptional brush craftsmanship, technical precision, and visionary product development. Evolving from a traditional brush maker into a global leader for mascara applicators and cosmetic packaging, GEKA is trusted by more than 180 brands worldwide — from iconic beauty houses to emerging indie labels. With patented technologies, deep material expertise, and sustainable innovation, GEKA sets the standard in the global mascara industry
Packaging

Lumson, packaging designer of Lierac’s new PREMIUM Absolute Serum

Yet another luxury brand has chosen Lumson’s expertise. Lierac has entrusted the Italian company to reinterpret its packaging for Premium Le Sérum Absolu, part of the PREMIUM line, through a new lens on performance and sensory richness
Packaging

Aptar Beauty launches NeoDropper Autoload, a next-generation dropper with automatic filling and precise applicator

Aptar Beauty continues to reinvent dropper packaging with NeoDropper Autoload, a next-generation solution featuring an automatic filling system and a unique short applicator for enhanced formula protection
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Face masks are having a major glow-up with next-gen materials

L’Oréal Paris, Byoma, Reome and Deinde are among the beauty brands behind a fresh flurry of innovations that show opportunities in the mask category remain bright
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

K-beauty's cushion compacts are back with a snap

K-beauty’s most famous packaging export, cushion compacts, have been given a new lease of life. Julia Wray discovers the secret behind their resurgence
Subscribe now