Real Techniques has announced that it now has a 65% share of the UK make-up brush market in the UK. The brand has also announced that it is now the fastest-growing make-up brush label in the US.
Earlier this month, Real Techniques launched in China. Its original collection and luxury line Bold Metals are both now available on TMall. The brand also launched in Italy earlier this week. The move takes the brand’s total number of markets to 55.
Samantha Chapman and Nichola Haste, the sister-team behind Real Techniques, shared the news withCosmetics Business. They said that the brand was also available in Canada, Australia and the UAE. They added: “The Real Techniques market ships globally as well”.