Perricone MD 'drops millennials' as part of rebrand strategy

By Sarah Parsons | Published: 15-Jan-2019
Packaging Skin Care Marketing

The anti-ageing skin care brand plans to place greater emphasis on the 40-plus bracket

You need to be a subscriber to read this article.
Click here to find out more.

Doctor-founded skin care brand Perricone MD is shunning millennials as part of its rebrand.

The revamp, which

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 8 new beauty launches to know this February

Read more
Cosmetics Business highlights the latest fragrance and skin care products that caught our eye this week

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 8 new beauty launches to know this February

Cosmetics Business highlights the latest fragrance and skin care products that caught our eye this week
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business lists the top 8 beauty launches out this August

New beauty launches from Velour Lashes, Lapcos and Skin Proud have hit the market this month
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

9 cosmetics launches to watch for this summer

Cosmetics Business takes a look at a further nine cosmetics and fragrance launches to look out for during the summer months
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

9 of the best beauty and skin care product drops this week

Cosmetics Business reveals the newest cosmetics launches on the market over the last week, including MAC Cosmetics’ exclusive collaboration collection with the popular Netflix show Stranger Things.
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Beyond beauty: The rebirth of cosmetic hero ingredients

Cica, bakuchiol and ginseng were touted as ‘the’ cosmetic ingredients of 2020 – but, in truth, these ingredients have been in circulation for upwards of 5,000 years. So, what really are the ‘new’ breed of cosmetic ingredients? And why are beauty developers being hindered? Cosmetics Business finds out
Marketing

Perricone MD celebrates female scientists with Born Seekers campaign

Partnering with philanthropic organisation Scientista, the beauty brand has donated US$100,000 to help provide four fellowships for female scientists’ research
Skin Care

Perricone MD unveils skin care range that took 5 years to develop

Cold Plasma+ uses a unique carrier system allowing particles to stay in suspension on the skin
Subscribe now