P&G goes green

Published: 1-Nov-2007

Consumer products manufacturer Procter & Gamble is aiming to enhance its corporate social responsibility by setting itself the ambitious target of sustainability.

Consumer products manufacturer Procter & Gamble is aiming to enhance its corporate social responsibility by setting itself the ambitious target of sustainability.

The targets laid out for the next five years are for at least $20bn of “sustainable innovation products” with an environmental impact at least 10% lower than previous or alternative products, which it says will lead to an overall reduction of at least 40% over the decade.

The company has altered its operating principles, adding that the company will “incorporate sustainability into our products, packaging and operations”.

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