British fragrance brand Ormonde Jayne has revealed the redesign of its boutique on Bond Street, London UK.
Inside, 18ft high orange velvet curtains are said to evoke a theatrical backdrop for a ‘complete transformation’ fragrance experience.
Meanwhile, the brand’s perfumes and candles take centre stage on the main counter, which has been designed in the shape of a perfume cap.
Discussing the opening, Linda Pilkington, the brains behind the brand, said: “Our philosophy has always been one of innovation and creativity, and our
clientele will feel this reflected the moment they set eyes upon the modern new boutique.”
In addition to the redesign, Ormonde Jayne has introduced a new service that allows customers to personalise their fragrance.
Consumers can choose the strength of their scent and personalise the bottle.
