Oriflame enters oral care market

Published: 19-Jul-2007

Swedish direct sales company Oriflame is set to enter the oral care sector with the launch of toothpaste brand Optifresh.

Swedish direct sales company Oriflame is set to enter the oral care sector with the launch of toothpaste brand Optifresh.

The Optifresh range will initially comprise of two skus: Optifresh multi-action and Optifresh multi-action whitening. Both contain the Optifresh Advanced Remineralising System, a combination of sea algae and fluoride, which is said to help remineralise tooth enamel and protect teeth from decay.

The line has been endorsed by the Swedish Dental Association and the toothpaste is priced at €2.25.

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