Swedish direct sales company Oriflame and Brazilian brand Natura have both chosen packaging by Rexam for their latest products. Oriflame is using a cap (pearly Surlyn), collar and SP7 pump from Rexam’s range for its Dancing Lady Eau de Toilette, while Natura has opted for the company’s Nea lotion pump for its Diversa Liquid Foundation. The new generation Nea lotion pump offers metal-free formula flow for complete neutrality. It contains no elastomers and features a glass ball to protect against formula discolouration.
Rexam has also announced an increase in sales of its M3 mini-foamers. According to the company this has been driven by today’s marketplace, which encourages sampling programmes.