Optimum Amla Legend announces partnership with Tracee Ellis Ross

Optimum Amla Legend, a salon hair products brand for multicultural women, has announced a new partnership with actress Tracee Ellis Ross.

Ross, 42, has just landed a role in the new hit ABC comedy series Black-ish. She will help the brand to create style content including hair tutorials and social media activity.

Ross said: "I've worked closely with the Optimum Amla Legend brand in the past and my hair truly loves the products. Amla Legend keeps my hair hydrated and healthy-looking. No matter what hair style I choose, Amla Legend leaves my hair with so much movement and bounce. Hydration is the key to gorgeous hair. I'm so excited to be part of their family and to help bring Legendary Amla style to the consumer."

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 beauty launches out now

Cosmetics Business rounds up the hottest launches in November, including a new Kayali fragrance launch and new dry shampoo from Biotech brand K18
Hair Care

Opal Cosmetics Group brings AI-powered skinification to hair care at COSMOPROF Asia 2024

At COSMOPROF Asia Hong Kong 2024, Opal Cosmetics Group Limited (“Opal”) launched COSMOLAB, an interactive installation developed in collaboration with Cosmopack Asia
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Move over Y2K, Rivals’ 80s glam is party season’s nostalgic beauty trend

The success of streaming service Disney+’s adaptation of Jilly Cooper’s ‘bonkbuster’ could further boost eighties hair and make-up trends
Hair Care

Provital presents Keradeep: Unveiling deep protection for invisible hair strength

Have you ever wondered what exists beyond what our senses can perceive? This is where the universe of the invisible comes into play, a hidden dimension in which other realities exist. A perfect example of this concept is the molecular structure of hair
Hair Care

Slick Gorilla unveils new game changing cream styler

Slick Gorilla, the men’s innovative hair care brand, known for creating game changing hair products, are excited to announce the launch of their latest product, the Cream Styler
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 beauty launches tapping Wicked and Gladiator II

Lush launched its Wicked bath and body collection in November, and Paul Mescal is fuelling the mini-mullet craze with his hairstyle in Gladiator II
Hair Care

Celebrity hairdresser Trevor Sorbie dies aged 75

Sorbie, the hair stylist for The Beatles and Dame Helen Mirren, passed away after being diagnosed with bowel cancer in October
Subscribe now