Belvada, a new name in mascara developed by Dov Grossnass, and HCP USA have collaborated to develop the industrial design and manufacturing technology for the Canadian beauty company’s one-handed mascara.
Belvada’s pen-style applicator features a slider mechanism that propels the brush out through a patent pending double wiper seal system, enabling product delivery without clumping or wastage. Virtually no air is able to enter the formulation chamber during application, keeping the mascara fresh.
The pack boasts a gunmetal finish and a white silk screen printed Belvada logo.