OKA completes Cath Collins fragrance acquisition

Published: 22-Oct-2009

Furniture and interiors retailer OKA Direct Limited plans to launch a line of own-brand fragrances having purchased the remaining 25% of Cath Collins Ltd. OKA acquired 75% of the fragrance company in August 2006 and has been selling its products in OKA stores and via mail order since late 2006.


Furniture and interiors retailer OKA Direct Limited plans to launch a line of own-brand fragrances having purchased the remaining 25% of Cath Collins Ltd. OKA acquired 75% of the fragrance company in August 2006 and has been selling its products in OKA stores and via mail order since late 2006.

OKA is to launch OKA Fragrances for Living in September 2010, based on the Cath Collins fragrance and intellectual property catalogue that it now owns. Meanwhile, the Cath Collins brand will revert to Cath & Tim Collins.

OKA chief executive Annabel Astor describes the venture as “an opportunity for us to develop new products that comment the rest of the OKA range and offer stylish, luxurious fragrances for the home at accessible prices”.

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