Odd one out

Published: 1-Aug-2006
Packaging


DieterBakicEnterprises has created a total packaging system for Joico with three sizes of bottle, a tottle and a flip-top cap. The key element is a sleek asymmetrical bottle featuring a contoured parting line on one side to emphasise its unusual shape. A complicated mould was constructed to match all parting lines and achieve a well distributed bottle, whilst minimising weight. An indentation of the Joico logo, a recognisable feature of the brand, is integrated into the surface. Additionally the neck is constructed in a way that caps will always be oriented to the front. The 300ml bottle was produced with different neck versions for spray pumps, foamers and flip-tops. The Joico line comprises nearly 100 skus.

DieterBakicEnterprises, Germany
Tel +49 89 490 436 0
Fax +49 89 490 436 55
www.bakic.com

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