Oat Cosmetics launches fermented oat active at in-cosmetics Global

Published: 23-Apr-2018

Oat Cosmetics is delighted to announce the successful launch of a new natural fermented active range at in-cosmetics global this year.

The new range is called aurafirm and consists of 3 Oat based active ingredients which improve skin health, boost cell turnover and improve complexion radiance through:

  • Accelerating Microbiome recovery
  • Providing skin smoothing, re-plumping and firming properties
  • Significantly improves complexion and skin radiance

aurafirm has been developed using a marriage of Oat COM – Oat Cosmetics’ leading, patented, advanced colloidal oatmeal and a highly specialised and stable Lactobacillus strain, developed by German fermentation experts over a period of 50 years.

All 3 ingredients in the aurafirm range are approved by ECOCERT in accordance with the COSMOS standard and are easy to formulate with.

When asked about what the aurafirm range means to the beauty and personal care industry, Cara Dewis, Head of Product Development at Oat Cosmetics replied:

“We are really excited about aurafirm and think the industry will be too. It contains key actives and nutrients that support the fast and natural recovery of the skin microbiome, so it is perfect for use by brands looking to create a product that can work in harmony with the skin microbiome, maintain or return it to a healthy state. That is of course not forgetting the skin firming and plumping properties of the ingredient.”

aurafirm is available now from Oat Cosmetics’ global distributor network.

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