Noveon identifies macrotrends and offers extreme styling

Published: 1-Jul-2007
Ingredients

Noveon has added a new polymer to its hair styling products line.


Noveon has added a new polymer to its hair styling products line.

Fixate Superhold Polymer promises stiff hold and humidity resistance and Noveon claims that the product creates shine and is not sticky after drying.

The company has also developed an interactive presentation for macrotrends called Sanctuary of senses. According to Noveon’s presentation, the three macrotrends are luxury, simplicity & well-being and identity. The presentation was designed to “help formulators tailor their efforts to meet these market trends”.

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