Niche fragrance goes global

Published: 17-Jun-2013
Fragrance

Global Art of Perfumery trade show changes focus to concentrate on niche labels and wider product selection


On 8-9 June, the niche beauty and fragrance trade show Global Art of Perfumery took place in Berlin, Germany. It was the fifth edition of the show which until last year was held in Düsseldorf. This year, the organisers decided to change the focus of their trade show and move it to Germany’s trend capital Berlin. Originally conceived as an exclusive forum for the luxury fragrance industry, Global Art of Perfumery now concentrates on premium and niche C&T and fragrance labels, with an emphasis on the new and unusual.

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