Which of this week's 7 new launches are tapping the Metaverse?

By Alessandro Carrara 22-Jul-2022

Cosmetics Business rounds up seven more beauty launches which hit store shelves this week, including a look at two new products inspired by Cryptocurrency and gaming

e.l.f. Cosmetics has launched a new collection inspired by the Metaverse titled Game Up, following the trend of beauty brands tapping into the burgeoning gaming market.

Jeffree Star has also dropped a new self-care collection this week featuring lemonade and lavender scents. The launch marks Star’s entry into home fragrances, with plans for future releases in the category.

Other notable launches new fragrances from Marc Jacobs and Victoria's Secret.

Sign up for your free email newsletter

Read below to find out more.

...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies