US rapper Cardi B set to join beauty arena with Bardi Beauty

By Becky Bargh | Published: 27-Apr-2021

Singer is following in the footsteps of other A-list artists including Rihanna and Selena Gomez with her debut cosmetics line

Cardi B, a US rapper and songwriter, looks set to join the celebrity beauty bandwagon with her debut brand Bardi Beauty.

The New York native filed for the trademark name earlier this month under her California-based company Washpoppin, also a song released by the singer in 2016.

Unlike her A-lister counterparts, however, the 28-year-old has only filed for a select number of products within the Bardi Beauty trademark.

According to the United States Patent and Trademark Office, cosmetics, fragrance for personal use, hair preparations, non-medicated skin care preparations, nail polish and nail enamel will make up the brand’s product line.

Compare that to Hailey Bieber’s Rhode Beauty, which covers an extensive line of products from skin, body and hair skus, cosmetics and personal care products, to aftershaves, colognes, sunscreens and tanning oils.

Similarly, Rihanna’s Fenty Hair trademark, which was submitted in March, extends to shampoos and other hair care lotions, as well as styling and straightening skus and hair waving preparations.

She also follows in the footsteps of Selena Gomez’s Rare Beauty, Jessica Alba’s Honest Beauty and Kylie Jenner’s Kylie Cosmetics.

The ‘Wap’ singer, born Belcalis Marlenis Almánzar, whose mother is from Trinidad and father from the Dominican Republic, sparked rumours last month that she would be introducing a hair care line in 2021 and told her fans that more education is needed to understand the different hair types and textures among people of colour.

“This year I will be coming out with a hair line that I’ve been working on at home for my hair and my daughter’s; however, I think it’s time for people to educate themselves on nationality, race and ethnicity,” she wrote on her Instagram.

“Being Hispanic/Latina don’t make your hair long, don’t make your skin light or don’t make your face features slim specially [sic] Latin countries from the Caribbean islands.”

The singer is yet to release any further details on her impending beauty line.

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