2022's top earning beauty influencers have been revealed, with former Buzzfeed personality Safiya Nygaard taking this year's top spot from Huda Beauty entrepreneur Huda Kattan.
US-based YouTuber Nygaard topped the list with an estimated combined earning of £162,242 across her YouTube, Instagram and TikTok channels, according to the latest figures from comparison platform Cosmetify.
The 30-year-old is predicted to earn £154,859 from a post on YouTube – the most popular social media platform for beauty fans – where she posts content including viral beauty challenges, lifestyle and fashion tips to her 9 million subscribers.
She beat out last year's richest influencer Huda Kattan who came in second place with combined earnings of £146,040; however, the Huda Beauty founder remains Instagram's most successful beauty star, making £138,539 per post.
James Charles, TikTok's highest earning beauty personality, came in third overall with a combined earning of £119,715, remaining a hit with beauty fans despite facing a series of controversies in recent years which saw him dropped as the face of brands such as Morphe.
Rounding out the top five was Hawaii-based YouTube star Bretman Rock, with £100,917 per post, and social personality and make-up artist Nikita Dragun (£82,000 per post).
Jeffree Star (£74,470), Chiara Ferragni (£81,433) and NikkieTutorials (£162,242) are among the other notable content creators and brand founders making an appearance on the list.
More influencer inspiration:
- How beauty brands can navigate the media landscape in 2022
- The average engagement rates you can expect from beauty branded influencer content
- The celebrity beauty index
The top ten richest beauty influencers 2022 (by combined earnings across YouTube, Instagram and TikTok):
1. Safiya Nygaard (£162,242)
2. Huda Kattan (£146,040)
3. James Charles (£119,715)
4. Bretman Rock (£100,917)
5. Nikita Dragun (£82,000)
6. Chiara Ferragni (£81,433)
7. Jeffree Star (£74,470)
8. Pony Makeup (£68,810)
9. Mari Maria (£62,307)
10. NikkieTutorials (£162,242)
