The beauty brands shunning Black Friday in 2021

A bargain hunter’s dream, Black Friday is the day to grab a rock bottom deal ahead of the Christmas shopping rush. But overconsumption and its impact on the planet has given this Friday a black mark on the calendar. These are the beauty brands side-stepping the annual day of deals in 2021

Black Friday has been called out for encouraging overconsumption

Black Friday is big business for all companies involved.

Brands, retailers and even logistical firms are gearing up for the biggest day of the year, as bargain hunters worldwide are poised to make rock bottom purchases. But overconsumption and consumers’ frantic rush to get their hands on a deal is having profound effects on the planet.

In 2020, it was estimated that home deliveries from purchases made on Black Friday would kick out 429,000 metric tonnes of greenhouse gas emissions – the equivalent of 435 return flights from London to New York – and that’s only reflective of the UK market.

Those figures also do not take into consideration the movement of goods around the world, with an increasing number of brands using air freight instead of maritime vessels, due to the continuing shipping crisis, which is in turn having detrimental impacts on the environment.

So, in a move that goes against what Black Friday represents: overconsumption, panic and impulse buying, some beauty brands are side-stepping the annual trend to send out a more eco-friendly message.

Here, Cosmetics Business rounds up those that are shunning Black Friday bargain deals.

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