The Inkey List heads back to school with new educational marketing campaign

By Sarah Parsons 2-Sep-2020

The British skin care brand has teamed up with a number of skin and hair care industry experts for the programme

As millions of pupils in England and Wales return to school this week after an unprecedented lockdown, skin care brand The Inkey List has unveiled its spin on back-to-school season.

The British company has rolled out an initial 10 complimentary educational modules via that explore skin care, hair care and cosmetic ingredients.

To extend its 'Everyday's a School Day' campaign, a further four video classes will be streamed live via Eventbrite and will discuss topics such as diversity and clean beauty, with a panel of experts.

Users can opt to watch a 20-minute video, or an edited highlighted edition, download 'cheat sheets' and take part in quizzes for the chance to enter weekly competitions.

"Learning and sharing knowledge has been the pillar of our brand even before we existed," said Mark Curry, co-founder of The Inkey List.

"We know how empowering knowledge can be, so our mission is to keep sharing learning moments with our community".

Consumers are encouraged to use #askInkey on social media to engage with the brand and its educational initiative.

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Colette Laxton, co-founder of The Inkey List, added: "We are committed to continue helping our community learn more about their skin, hair and scalp, as well as interacting and engaging in conversations that go beyond skin and hair and relate to the wider beauty industry."