Consumers are being encouraged to 'date before they marry' by choosing from hundreds of scents
Scentaddict is a new perfume subscription service from The Fragrance Shop.
From £12 per month, customers can choose from more than 200 scents, as well as exclusive discounts with the retailer.
Fragrance fans will receive a reusable 8ml atomiser each month and consumers who have taken a shine to their new scent can redeem the £12 subscription cost against the price of a full sized bottle.
Adam Anderson, Commercial Director at The Fragrance Shop, said: “Our data insight showed that 55% of consumers wear a different fragrance each day.
“By understanding our customer behaviour, we recognised the demand was there for an affordable way for them to try new scents without the long term commitment of buying a full bottle.
“With Scentaddict, we encourage them to ‘date' a variety of fragrances before they ‘marry’ one. This is just one of our latest initiatives that enables us to spray a little happiness into the lives of our customers by making luxury fragrance more accessible than ever.”