US-based skin care brand Mutha has made its UK debut with an online launch at Cult Beauty.
Available now at the online retailer, shoppers can purchase a range of products including No.1 Serum, Up All Night Eye Cream and Body Oil.
Founded by esthetician and former model Hope Smith in 2019, the brand was created by the entrepreneur while pregnant with her first son who claims she was unable to find a suitable product to prevent stretch marks.
Smith said: “Having successively launched Mutha in its Muthahood back in 2019 with sell-out success, I am thrilled to announce our second-market launch into the UK this January.
“I am excited to share my story, clean, science-backed formulas and Mutha-mission with the savvy, beauty-obsessed UK consumer,”
Mutha will donate 5% sales from full priced items to charity partner International Medical Corp, a humanitarian organisation that aims to relieve suffering of those affected by conflict, natural disaster and disease outbreaks.
Mutha joins a foray of brands in the online retailer's portfolio including Aesop, Elemis, Huda Beauty and Kevyn Aucoin.
