Billions of dollars every year are lost to the black market, and both fake and contraband goods can harm a brand’s image. Julia Wray asks what new solutions are available for the beauty industry?
Those in the beauty business pour time and money into creating safe, efficacious, glorious feeling and smelling products. Equal energy is dedicated to building a brand’s image. And, whatever this image may be – luxurious, amusing or scientific – no brand wants it tarnished in consumers’ estimations by the presence of inferior, or even dangerous, counterfeits on the market.