Scents of Individuality in a world of mass consumption


In an increasingly commercial world of mass consumption, niche perfumes are appealing to men as they focus on exclusivity, authenticity, quality ingredients and taking creative risks

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Cosmetics Business Markets shines the spotlight on six of the latest launches:

Floris Fumée de Jasmin

Floris Fumée de Jasmin


The sheet mask brand Floris’ new limited edition men’s fragrance, Fumée de Jasmin, was inspired by a beautiful cask of jasmine discovered in the ‘mine’, the brand’s original perfume workshop two floors below its Jermyn Street shop in London.

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