The brand will focus on scaling up its colour cosmetics offering by expanding complexion products
via Instagram @rodialbeauty
Beauty brand Rodial has revealed plans to scale up its make-up business, with founder Maria Hatzistefanis calling it the company's "new baby".
The brand, made famous for its high performance skin care products, already sells a range of colour products.
Best-sellers include the Instaglam Compact Deluxe Banana Powder (pictured) and Banana Lowlighter.
Hatzistefanis told Cosmetics Business: "We will focus on expanding...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business