Fenty Beauty, the LVMH-backed beauty brand of singer Robyn ‘Rihanna’ Fenty, has been named as the celebrity beauty brand with the highest revenue.
Research unveiled by beauty marketplace Cosmetify, showed four-year-old label Fenty Beauty to be worth £411.59m, beating Jessica Alba’s The Honest Company (£216.96m) to the top spot by a wide margin.
Fenty Beauty, which branched into Fenty Skin last year and which is rumoured to be eyeing the hair care market, also beat The Honest Company in terms of Instagram followers, with a massive 10,700,000 fans following the brand via the social media site as opposed to Alba’s company’s 1,000,000.
In terms of followers, the third most valuable star-led brand, Kylie Jenner’s Kylie Cosmetics, worth £144.40m, is Instagram’s most successful with 25,200,000 followers.
Haus Laboratories, helmed by Lady Gaga, was in fourth place with £101.05m, beating Jeffree Star Cosmetics (£76.86m) and Cindy Crawford’s Meaningful Beauty (£72.17m), which at 17 is the oldest brand on Cosmetify’s list.
Star was the only male beauty brand founder to make it into the 'wealthiest celebrity brands' line-up.
Kim Kardashian West’s KKW Beauty (£72.17m) took seventh place over the newest entry, one-year-old Rare Beauty by Selena Gomez (£43.30m).
Flower Beauty from Drew Barrymore, meanwhile, boasts revenue of £36.09m, pushing fellow thespian Gwyneth Paltrow’s Goop into tenth position with £32.48m.
