Purearth founder hosts her own tv show on Tata Sky Beauty

9-Nov-2020

Kavita Khosa uses India’s largest DTH platform to spark conversations around embracing ancient wisdom and indigenous knowledge

Kavita Khosa – Founder of Purearth, a sustainable, Ayurvedic skin care and wellness brand, brings her expertise and decades of Ayurvedic knowledge to a viewership of almost 100 million with her Ayurveda TV show on India’s Tata Sky Beauty Channel.

With 8 episodes, the show teaches ancient Ayurvedic DIY recipes for hair and skincare using the kitchen as a pharmacy and sustainable, seasonal, locally sourced ingredients.

Kavita Khosa uses India’s largest DTH platform to spark conversations around embracing ancient wisdom and indigenous knowledge, the meaning of ethical clean beauty, the problem with colourism, the obsession with whitening, lightening and fair skin, and pride in diversity.

Guests including Mamta Mody, Director of Beauty, ELLE India, and Niomi Smart, founder of Smart Skin and author of vegan cookbook Eat Smart, are invited to share their views and perspectives on topics that are finding greater relevance with millennials and the Gen Z today.

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Viewers can watch the full “Pollution Solution” episode on Purearth’s Youtube channel

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