Pink for girls? How to create a store that really connects with today's beauty shoppers

As advertising campaigns start to treat their consumers as individuals, instead of outdated stereotypes, some retailers are following suit by tapping into shoppers' unique emotions and psychologies

Vincent Naigeon is the Managing Director at online to offline marketing platform Bridge. The French company has worked with beauty brands such as L’Oréal, Dior and Kiehl's to help brands locate SEO traffic and convert it into in-store footfall and sales.

Vincent Naigeon

Here he talks to Cosmetics Business about the importance of colour and how to tailor your store to the eight types of beauty shopper.

"Are consumers really in control of their retail choices or are they swayed by big brands and advertisements?

We may believe our retail habits are . . .

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