Omorovicza Cosmetics is opening its first-ever London flagship and institute in June 2023.
The Hungarian skin care brand’s 2,000sqft store in Mayfair will feature two treatment rooms, a retail area and outdoor relaxation space.
The flagship will focus on treating skin using products infused with ‘healing’ minerals from Budapest's thermal waters, which the brand claims boosts collagen production.
“We want to create a place where our UK customers can come together,” Margaret de Heinrich de Omorovicza, Co-Founder of Omorovicza Cosmetics, told Cosmetics Business.
“Where we have the time and space to speak with them and teach them about correct skin care.”
She added: “There will be an area for ‘15-minute transformations’, where customers can quickly learn about their skin and walk away with a prescription.
“But, there will be longer in-store treatments to tackle concerns too.”