New ‘disruptive’ solid fragrance launch from WWP Beauty puts innovation at forefront

The new solid formulas are housed in three packaging solutions and are blended with kind-to-skin ingredients

US-based beauty supplier WWP Beauty has set its sights on disrupting the fragrance market with a ‘future-focused’ product range.

In partnership with Scentinvent Technologies, the Es·sence collection of solid stick fragrances are housed in three of WWP’s delivery systems that are designed for ease of use and on-the-go beauty.

The packaging solutions include a double-ended stick, and two roll-on products with specifically designed technology that makes it easy to apply the product onto the neck.

The clear mixture is said to melt onto the skin and is blended with hydrating and soothing ingredients.

To alleviate concerns about fragrance on the skin, WWP has also formulated the sticks with kind-to-skin ingredients that are free from alcohol.

“The Es·sence collection, powered by Scentinvent Technologies truly is the future of fragrance,” said WWP Beauty’s Josh Kirschbaum.

“Our company could not be prouder to partner with the award-winning creators and entrepreneurs of Scentinvent Technologies, Abby Wallach and Caroline Fabrigas, to bring this female-led innovation to beauty brands globally.”

He added: “We know this product is going to disrupt the fragrance industry and empower brands to offer a new, fresh way to let their consumers experience fragrance unlike never before.”

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