Nails and lashes player Kiss Products partners with rapper BIA

By Julia Wray 23-Jun-2022

The 'Whole Lotta Money' singer will serve as brand ambassador and content creator throughout 2022

<i>BIA’s love of long nails and bold designs are said to make her the ideal partner for the brand</i>

BIA’s love of long nails and bold designs are said to make her the ideal partner for the brand

US fashion nails and false eyelashes maker Kiss Products has scooped rapper and model BIA as brand ambassador.

According to Kiss, BIA’s love for long nails, bold designs and nail art make her the ideal partner for the brand.

The rapper, best known for her For Certain album featuring the hit track 'Whole Lotta Money', will serve as brand ambassador and content creator for Kiss through to 31 December 2022.

Additionally, BIA will use her Instagram to show followers how she incorporates Kiss nail and lash products into her life.

The artist, who has modelled for the likes of Diddy’s Sean John and Savage X Fenty, said: "What I love about Kiss and what makes them such a great partner is they put beauty in the hands of everyone – so you can make yourself feel as glam as you want or as daytime as you want or as nighttime as you want, all with just the help of a few products.”

“BIA’s rising star power combined with her adoration for blingy, beautiful nails and big, bold lashes makes her a great ambassador for our brand,” added Kiss’ SVP of Global Marketing, Annette DeVita-Goldstein.

“Her undeniable confidence is seen throughout her music and style and inspires fans globally.

“We are excited to build our partnership with BIA and for her to inspire all beauty enthusiast to express themselves with Kiss Products.”

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Kiss’ line-up features Kiss Fashion Nails, including the Kiss Gel Fantasy collection, said to be BIA’s favourite.

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