Store celebrates Steven Klein collaboration
NARS has opened its first ever pop-up store on 15 Bateman Street in London’s Soho. The store is open for four days and acts as a celebration of the brand’s collaboration with renowned photographer Steven Klein.
The store will host make-up consultations with NARS experts as well as a series of special events. Visitors will also be given a preview of the NARS x Steven Klein collaboration which launches in stores on 3 November. A fully equipped working studio space is also available for industry professionals.
François Nars, Founder and Creative Director of NARS commented: “Steven is an iconic fashion photographer. His work defines the rules of photography – it’s arresting and provocative. It pushes boundaries and elicits a reaction. I like that. He perfectly embodies the spirit of NARS.”
Klein added: “I’ve always had the highest regard for François’ work. He is the pioneer of moving from one of the greatest make-up artists to creating great make-up. It is super exciting for me to collaborate using my photographs and joining them with his cosmetic genius.” He added: “François has an amazing understanding of color and together we were able to create this stunning collection around my imagery that tied it together beautifully.”
A number of limited edition gift sets will also be available in the pop-up store, as well as in the brand’s Selfridges concession. The sets include a collection of lip pencils, a selection of lipsticks and a mini kabuki brush set.