Missha partners with Saks Fifth Avenue in US department store debut

By Alessandro Carrara 20-Sep-2022

Missha’s products feature proprietary ingredient blends, absorption technology and probiotic fermentation methods

South Korean cosmetics brand Missha has partnered with US department store Saks Fifth Avenue.

The move marks the first major North American department store retailer to carry Missha's skin care collection.

Missha’s products will feature on saks.com, with prices ranging from US$35 to $55.

This includes the All Around Safe Block Soft Finish Sun Milk, the Missha Snail collection and the Time Revolution Night Repair collection.

"We couldn't have asked for a better partner for our inaugural launch into the luxury department store arena," said Jay Ahn, Co-CEO of Missha and parent company Able C&C US.

"Our partnership with Saks marks a tremendous step forward in our plan for North American expansion and is also a testament to the efficacy of Missha's products as well as the growing k-beauty category in the US"

Missha is part of the skin care portfolio of Able C&C, a beauty product manufacturer based in Seoul, South Korea,

Products feature patented, proprietary ingredient blends, absorption technology and probiotic fermentation methods.

"The Saks brand represents luxury and quality—two attributes that are at the core of Missha's brand DNA," said Sehoon Chang, Co-CEO of Missha and Able C&C US. 

"Missha strives to develop science-backed, advanced skincare solutions that deliver effective results, and we are thrilled to now be able to bring these solutions to the Saks customer.

Companies

• Missha