Men’s hygiene brand Manscaped has partnered with the Testicular Cancer Society to encourage men to check themselves for signs of cancer.
The campaign, as part of Testicular Cancer Awareness Month, shows a witty 60 second video aiming to raise awareness of symptoms.
Testicular cancer is the most common form of the disease in men aged 15 to 35.
“Men’s health and hygiene is at the core of Manscaped,” said its CEO Paul Tran.
“This partnership will raise awareness on an issue that impacts men of all ages.
“Early detection is imperative, not only to we feel compelled to get the word out, we feel that it’s our duty to do so.”
Manscaped is also set to make a donation to the non-profit organisation.
“Early detection and treatment of testicular cancer, when it is nearly 100% curable, is crucial,” added Mike Craycraft, founder of Testicular Cancer Society.
“However, lack of awareness can lead to later-stage diagnosis, higher treatment burdens and even loss of life.
“That is why we’re excited to have Manscaped as a partner in helping spread the message to even more men.”