On Repeat was founded to reduce waste created across the beauty industry through refills. Set-up by Micaela Nisbet, founder of Neighbourhood Botanicals, plastics expert Ben Proctor and PR guru Hannah Watson, its model is suitable for most formats, including balms and powders.
Proctor tells Cosmetics Business more about the waste-busting concept.
What incentivised you to launch On Repeat?
Our co-founder Micaela owns a skin care brand herself and wanted to offer refills to her customers. We wanted to be able to offer brands and their customers a refill option that was hassle-free and also didn’t create more waste in the process.
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