Pure Beauty talks to Liliya Cowper, Christian Dior Counter Manager at Beales, Worthing, and Patricia Hemborough, Aspects Counter Manager at Downtown, Grantham (part of the Oldrids Group), about working in beauty retail and what customers want in 2017 and beyond.
Q: What do you love most about your job?
LC: I love the environment of the store, I
love the Christian Dior brand and I really
enjoy introducing it to new customers.
PH:Meeting people, making them feel
good, creating a special bond with them
and selecting the right products for them
in the hope that they will return.
Q: What are the biggest challenges you face on the shop floor?
LC: Building the Dior profile during quiet
times can be a challenge and it also
makes it more challenging to meet my
sales targets.
PH: I am blessed where I work and I like the
challenge of encouraging a customer who
has had the same product for years to try
something new.
Liliya Cowper
Q: What have you learned from working in beauty retail?
LC: I’ve learned never to
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