Marie Claire launches beauty shopping concept

Lifestyle magazine creates a commercial beauty destination in-store and online

Fabled by Marie Claire is a new flagship beauty store on London's Tottenham Court Road

UK women’s magazine Marie Claire has launched an online beauty shopping website and flagship beauty store in London’s Tottenham Court Road to meet the demands of today’s beauty-savvy women.

The store, Fabled by Marie Claire and website, is a collaboration with Ocado. Both will stock a range of premium and niche brands and the website will publish exclusive content from a dedicated editorial team.

Managing Director of Fabled, Amanda Scott explained: “We are hugely excited by the launch of Fabled and our ambition is to inspire consumers with this fresh and unique approach to the beauty retail marketplace.”

She added: “Our new venture perfectly combines the unparalleled brand authority and influence of Marie Claire with the ecommerce expertise of Ocado.”

The brands stocked at the Fabled by Marie Claire store include Chanel, Benefit, YSL, Clinique, Elemis and Lancôme

The brands available at include Estée Lauder, Bobbi Brown, Urban Decay, Nars and Perricone MD.

The brands stocked at London's Fabled by Marie Claire store include Nars, Bobbi Brown and Estée Lauder.

Marie Claire’s Managing Director, Fashion & Beauty, Time Inc. UK, Justine Southall said: “Fabled provides women with an exceptional online beauty destination they know they can trust and we will truly bring together content, commerce and community.”