Many moisturisers marketed as hypoallergenic or fragrance-free actually are not

By Sarah Parsons 8-Sep-2017

A new study has investigated the misleading marketing body care claims to warn consumers of the hidden ingredients

Moisturisers marketed as ‘fragrance-free’ or ‘hypoallergenic’ may not be living up to their labels, a new study has revealed.

The researchers at Northwestern University said consumers should not trust the claims made by skin care brands.

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The US scientists tested 174 body moisturisers and discovered that almost half ...

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