The Minnie Magic Christmas Collection features 10 Minnie Mouse-inspired products
Mad Beauty has put Disney’s favourite female mouse as the star of its 2020 Christmas collection.
In partnership with UK retailer Superdrug, the new Minnie Magic Christmas Collection is adorned in Minnie Mouse packaging for a range of beauty essentials and bath products.
The 10-sku range includes a 12 Days of Christmas Advent Calendar, Lip Scrub and Balm, Hand Cream set, Sheet Mask, Bath Fizzer, Make-up Brush Set and Eyeshadow Palette.
Customers will also be able to shop from a selection of hair products including a hairbrush set, headband and mask set and hair slides.
“We are very proud and excited as a creative team to launch this beauty Minnie Mouse-inspired Disney Christmas collection with such a valued partner as Superdrug,” said Julia Cash, Mad Beauty’s Creative Director.
“We have introduced new season gifts such as hair slides, make-up brushes and a lip scrub and balm set.
“As a brand we have to stay fresh and on trend whilst maintaining the Mad Beauty fully compliant quality to give retailers and shoppers something different, which they expect from us.”
The launch follows Mad Beauty’s link-up with Disney in February for its Mulan beauty launch.
Mad Beauty is a long time product partner with Disney and has previously introduced Minnie Mouse-themed products as well as a Disney Princess collection in September.