Lubrizol creates Foresee Lab to anticipate beauty developments

By Julia Wray 12-Jan-2022

New programme from the company’s LLS Beauty business collects key market and consumer insights to identify growth opportunities

Lubrizol Life Science Beauty, the personal care branch of speciality chemicals firm Lubrizol, has unveiled a programme combining science, future thinking and consumer and market insights to bring a clear picture of the future of beauty.

Foresee Lab was developed by LLS Beauty in partnership with the LLS Consumer and Market Insights team, and uses environmental scanning and morphological analysis to track trending social values ranging from inclusivity and individuality to progress and sustainability.

Online product review analysis uses AI to identify millions of consumer reviews across different beauty segments, while video analysis captures consumer behaviour for quick feedback on ideas and concepts.

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These trends and consumer insights are then connected with the LLS Beauty portfolio of active and functional ingredients, and formulation capabilities for its clients, as well as new formulations.

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