Lancôme and Julia Roberts spread happiness with new La Vie Est Belle film

By Austyn King 7-Aug-2018

The actress has been an ambassador for the French luxury brand since 2009

Lancôme and Julia Roberts spread happiness with new La Vie Est Belle  film

Lancôme has released a new video for its La Vie Est Belle fragrance starring actress Julia Roberts, aiming to further cement its connection with consumers by encouraging them to share their happiness with others.

In the short film, directed by French visual artist Bruno Aveillan, Roberts walks through a crowd of elegantly dressed guests at Paris' Trocadero esplanade before being splashed by a water sculpture, which she then goes to play among.

Through gestures including slipping a rose into the hand of a man arguing with his companion and inviting a woman deep in thought to join her, the film depicts Roberts sharing her joy with the previously indifferent guests, demonstrating how happiness is even truer when shared with others, according to the L'Oreal-owned brand.

Launched in 2012, La Vie Est Belle, meaning “life is beautiful”, is the number one best selling fragrance in Europe, the second in the US and the third globally with its gourmand iris scent, said to embody a free-spirited femininity.

Roberts has been an ambassador for Lancôme since 2009 and has appeared in a number of campaigns for the brand, including other films for La Vie Est Belle in 2012 and 2016.

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Most recently, she supported its Write Her Future initiative aiming to tackle female illiteracy, alongside fellow ambassadors Kate Winslet, Penélope Cruz, Lupita Nyong'o, Lily Collins, Isabella Rossellini and Taylor Hill.