L’Oréal Paris features first male model in its new ethnic diversity advertising campaign
The #YoursTruly campaign features 23 of the UK’s most influential and inspirational individuals to promote the wide offering of shades in the L’Oréal Paris True Match Foundation range.
The range now offers 23 shades, which the brand says makes it the largest shade offering in the mass market.
This is following consumer research, which found 61% of women have not found their ideal foundation.
Adrien Koskas, L’Oréal Paris UK General Manager said: “L’Oréal Paris UK are both proud and excited to be launching such a unique and diverse campaign. With each true story being as unique as the shade they represent, the #YoursTruly campaign is a declaration of equality and diversity for the L’Oréal Paris brand.”
The ambassadors include fitness guru AJ Odudu, British Beauty Blogger Jane Cunningham and the brand’s first male model Gary Thompson who has finally learned to embrace wearing foundation rather than hiding it.
Gary Thompson is the first man to feature in a L’Oréal Paris campaign
To coincide with the new campaign, the brand has adjusted its tagline from ‘because you’re worth it’ to ‘because we are all worth it.’